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Videos

Should I cookie or should I clickstream?

Online Advertisement is a huge opportunity for brands to communicate with their target audiences in an increasingly sophisticated way. In the mean time, ad researchers are innovating more and more to keep the pace of this rapidly changing industry....

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Alvarez, Cristobal Baeza, Germán Loewe Durall, Piet Hein Van Dam
June 15, 2014
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Citation

Alvarez, Baeza, Durall and Van Dam (2014a, June 15). Should I cookie or should I clickstream?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/should-i-cookie-or-should-i-clickstream-


Research papers

Better answers to basic questions

Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet, we will also have to do the hard work- getting the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Piet Hein Van Dam, Roos Voorend, Robert van Ossenbruggen
November 6, 2012
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Citation

Van Dam, Voorend and van Ossenbruggen (2012a, November 06). Better answers to basic questions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/better-answers-to-basic-questions